All the products and systems relating to our daily life are perceived as stimuli by the senses, such as vision, hearing, touch, etc., and recognized as meaningful and connected to our actions or ideas. In this study, in cooperation with industries and universities, we evaluate the impact of the use of their products and systems on the human brain through scientific instrumentation centering on functional brain imaging and through psychological experiments, and study how to apply the findings to development of new products.

By making our functional brain imaging technologies easily available to companies, we aim at creating a society in which companies are aware of the impact their products and systems have on the brain, and disclose information to consumers so that they can enhance the safety of their products and systems as well as increase their added value. We believe the scientific evaluation of such impact on the brain, particularly in the case of teaching or play materials and software for children, is indispensable, and we provide necessary information so that our proposed "human brain engineering" serves as a standard.