All the products and systems relating to our daily life are perceived as stimuli by the senses, such as vision, hearing, touch, etc., and recognized as meaningful and connected to our actions or ideas. In this study, in cooperation with industries and universities, we evaluate the impact of the use of their products and systems on the human brain through scientific instrumentation centering on functional brain imaging and through psychological experiments, and study how to apply the findings to development of new products.

By making our functional brain imaging technologies easily available to companies, we aim at creating a society in which companies are aware of the impact their products and systems have on the brain, and disclose information to consumers so that they can enhance the safety of their products and systems as well as increase their added value. We believe the scientific evaluation of such impact on the brain, particularly in the case of teaching or play materials and software for children, is indispensable, and we provide necessary information so that our proposed "human brain engineering" serves as a standard.

For Industries
If you are interested in the industry-university cooperative activities with our laboratory, please contact the consultation service of Tohoku University Cooperative Research and Development.
Performance of the industory-university cooperation
[Performance of the industry-university cooperation in 2006]
Sendai Television Inc., Mainichi Broadcasting Systems Inc., Shogakukan, Inc., Kumon Educational Japan Co. Ltd., Osaka Gas Co. Ltd., Sharp Corporation, Sony Corporation, Mitsubishi Pencil Co. Ltd., Gakken, Nintendo, Fujitsu, Ricoh Company Ltd., CSK Institute of Sustainability Ltd., Segatoys Company Ltd., Bandai Boys Toy, BandaiNamco Games AM Company, BandaiNamco Games WMC Company, Casio Computer Co. Ltd., Nihon Gakko Tosho, Via Holdings Inc., Yui-System Studio Co. Ltd., Sejoong Namo Co. Ltd., Nihon Kiin, The Society for Testing English Proficiency, Inc., NPO Life Management Center.